The Rapid Development of Technology

It says that the rapid development of technology is surely one of the signs of progress in today’s society.  But in spite of its progress there is the possibility that would cause violence, cruelty and brutality that would cause harm to others specially the innocents. Such as the new inventions of hi-tech devices, bombs, guns and other instruments of destruction to one’s life. However the church finds a precious aid for spreading the word of the Lord that is through   video presentation or power pint. Now, is it being put to practice? Are they able to make a PowerPoint that clear and to people? Or this PowerPoint pleases only the eyes of people. What is the use of having a PowerPoint during Eucharistic Celebration? It is simply like this, to animate people who are not participating as well as the ignorant. The common mistake of making a PowerPoint is, it has many colors that people may immediately notice during the liturgy. There are also a lot of movements as regard to the text, they make use of slides that is very attractive which also caught the eyes of people and the tendency people are no longer focus on the celebration but on the movement of the slides and text. The best color to be use in power point should be black and white for the reason that man’s eyes are stimulated by color and movements. As regards to power point making, people should know the modus operandi on how to be a good power point presenter.

             First is significance. In making a power point one should not only passing the information or because our teacher told us to do such power point. We should create meaning out of it. We should be energetic of what we are presenting otherwise our listeners is dead.   Followed by structure, it should be convincing and should have a memorable introduction as well as conclusion. Followed by simplicity, as what our good friend Albert Einstein told us that ‘everything should be made as simple as possible but not simpler’. Lastly, people who are making power point should have a time for rehearsal and with this modus operandi I think it should lead us to be a good power point presenter. Also we are able to know the appropriate use of this new technology.

The Church and Internet

        In this particular document we are basically going back to the right use of media (internet). And the church considered internet as a gift from God. For the reason that internet can be a tool to spread his words of wisdom (Gospel). Internet is a world wide web so it will not be very difficult part for the preacher’s of the Gospel to go to different places. They can preach with the use of this media. All that they have to do is to encode all the information that they have in a particular website. But the tendency of this spreading of the word of our Lord Jesus Christ is somehow passive. It is because in internet, all that you see there are only the words, animation, colors etc., just to attract the viewers. Thus, it is very literal. Unlike the speaker or preacher itself, there you will find the intention of the preacher, the intonation of his voice, the way he pronounces each word. All these can be considered as verbal communication. What do we mean by internet? On the part of the author he considered internet as primary tool of gathering information easily. But we cannot put 100% assurance of it. For the very reason that from time to time it is being edited by the author itself. How can we consider its validity and relevance? Of course we have to consider the capability and the background of the author.  Now we go back again to the right use of media. We will ask, what is really the right of media for?  Of course it is for our development. Because we Filipino’s in particular my co-seminarians, they no longer have the sense of improvement on what they are doing namely, spiritual, emotional, physical and practical. What am I emphasizing here?  Simple this, they do not have any improvement at all as regards to the use of internet also. However it is important to all of us to understand the purpose of internet, for the very reason that it would be very easy on our part to communicate and relate effectively to the young ones in particular the youth. It is for the reason that the youth are more familiar of the use of the internet, they have the more experience on this. Thus, they are the masters of it. We have also to insert the subject or course media education to all college universities, high schools and even in elementary level for them to be aware of the proper use of internet. Students in the elementary level and high school are badly affected by internet. Unlike college students who are busy with their studies can simply deal with this problem. We should encourage the youth not only in terms of, on how to be a good Christians but we have to teach them to be active on the use of media. For some are media illiterate. However, internet has its positive side and that is to have a relation to other nation, understanding the culture of other culture. By understanding its particular culture is coming to understanding of one’s life. Internet carries relation, information and teaching. By using the internet, the good news of our Lord will be heard and read all over the world. Moreover, we have to put our focus on the parents. We have to teach them strictly in the field of internet. Now a day their children are more well-informed in using the internet. This is supposedly the task of the parents. We should have the so called “professional training” to require a manner of communicating that speaks to the sensibilities and interest of people in a media culture. So that when we talk to the youth, we avoid misunderstanding on their part.  Our speech, pronunciations, and skill of communication should be perfect. We should have that “first impact” to the youth. Meaning to say, we have to catch their attention with our first thought.

ethics in advertising

Is there still morality in advertising? Maybe for some they still have it. But for other advertisements, morality fades away. Bu what do we really mean here of advertising or advertisements? What is the main purpose of advertisements? On my part, advertisements mean announcements, public notice or commercial. Advertisements are not only giving information but it persuades and motivates us to buy their particular products. These advertisements at times trigger some of us in terms of the products that we have to to purchase. For this reason, I think it is but proper to us to acquire the attitude of automaticity in media literacy. So that when we have our weekly or daily shopping, groceries and marketing we are able to save our time and efforts from choosing other products. For the reason that you already have the brand name of the products you will purchase. In addition, we stay away from the traps in media namely; information fatigue – (bombardment of information) feeling of being inform, false sense of control (limiting our choices) and lastly faulty belief (we have to be aware that media/advertisements is/are here because of money). Moreover, some advertisements are simply deliberately untrue. Some advertisements are obviously unrelated to the product they are advertising for some has its abuses. In particular the commercials PONY (rubber shoes) wherein there is a woman crawling dressed in “two-piece”. And once the shoes appear on the screen then it will followed by the sexy woman crawling towards the direction of the shoes. We go back to the statement by which some advertisements are simply deliberately untrue. One example of this was the experience of my cousin and I as regard to a particular product which is head and shoulders. According to the advertisement Head and Shoulders is the number one anti-dandruff shampoo. We try it since both of us are curious with the product that is being advertised. Unfortunately, it even produces more dandruff on our part. Well, what I am trying to emphasize here is that, the capacity of a particular product is in fact not applicable to al users. So why consider it and announce it to the public as the number one anti-dandruff shampoo? Again it’s all about money. We let our selves fall form their traps. So here is the morality in advertising there? Let us consider that it help, but only for some. In spite of these reactions, we do not mean here eliminating advertisements but to locate in a very sensible way.